The goal of the art direction was to bring All Points East & East London into the digital realm. I aimed to create a land of joy, creativity and colour.

I wanted to represent the mini city created by the festival team in a futuristic & abstract way. The best way to embrace this aesthetic was to create landscapes in 3D using Blender.

I chose to mix this clean 3D aesthetic with collage and image mapping to reflect the tone of the physical landscape.